Citation Tracking Is Now Available For All Trackerly Users (Here's Why This Is Huge!)
What is citation tracking in AI responses?
When you ask an AI model like Perplexity a question, it doesn't just generate an answer from scratch. Instead, it uses a technique called RAG (Retrieval-Augmented Generation) to find and cite relevant sources that back up its response.
These citations work similarly to backlinks in traditional SEO - they show which sources the AI model trusts and references when talking about specific topics. And now, Trackerly lets you track and analyze these citations across all Perplexity responses!
Why citations matter for your brand
Your company's goal is to drive growth, and to do so, you need to be visible for your target audience. When your ideal customer is searching for answers in an AI tool like Perplexity, citations are extremely important for visibility. If the sources don't include your brand, then you are unlikely to be visible in Perplexity's answers.
For marketeers, it's extremely important to track which sources are used for multiple prompts. Trackerly now provides these insights. It tracks every single citation and groups all sources in its reports. Trackerly users can then see which websites occur most frequently in the citations. This allows you to create an actionable plan to improve your brand visibility in AI answers. Do you want to be visible in AI? Better be visible in the places it cites!
For example, Perplexity recently announced a partnership with Tripadvisor. Is your brand in the travel or tourism niche? Then it makes sense to start focusing on visibility on Tripadvisor, as this will lead to more visibility in Perplexity's answers!
How to track citations with Trackerly
Tracking citations is now automatically included for all Trackerly users. When you set up tracking for specific prompts, you'll see citation data alongside the regular AI response tracking.
Here's what you can track:
- Which of your pages are being cited by Perplexity
- Citation frequency over time
- Competitor citation analysis
- Topics and keywords that trigger citations of your content
What this means for your AI visibility strategy
Citation tracking adds a new dimension to AI visibility optimization. You can now:
- Identify which content formats and topics are most likely to earn citations
- Track the impact of content updates on citation frequency
- Find gaps where competitors are being cited instead of your brand
- Measure the success of your AI visibility efforts through citation metrics
Getting started with citation tracking
Citation tracking is already enabled for all Trackerly users - no additional setup needed! Simply check your dashboard to start seeing citation data for your tracked prompts.
Want to see how citation tracking can help improve your brand's AI visibility? Start your free trial today and discover the power of AI citation tracking!