How Quickly Do LLMs Pick Up On Your Rebranding? (AI Brand Tracking Case Study)
When ConvertKit announced their rebrand to Kit, it raised an interesting question: How quickly do large language models (LLMs) catch up with brand changes? I decided to investigate this using Trackerly.ai, tracking responses across all major AI platforms.
Understanding AI visibility during rebranding
Over the past month, I've been monitoring a simple yet revealing prompt across ChatGPT, Google Gemini, Anthropic Claude, and Perplexity: "What are the best email marketing tools that every marketer should use?"
The results are fascinating:
- ConvertKit appears in 41 out of 62 responses (66% visibility)
- For comparison, MailChimp has 55 mentions and HubSpot 51
- The new brand name "Kit" isn't yet recognized independently
What this reveals about AI brand visibility
This case study highlights several key insights for marketers:
- Brand visibility in AI responses is measurable and trackable
- Major brands maintain consistent presence across different LLMs
- Rebranding takes time to propagate through AI systems
- Share of voice can fluctuate significantly over time
Tracking the transition
The most intriguing finding is that while "ConvertKit" maintains strong visibility, the new brand name "Kit" isn't yet being recognized independently by LLMs. This transition period offers valuable insights into how AI systems adapt to brand changes and the importance of monitoring these shifts.
Why this matters for your brand
As more users turn to AI for recommendations and information, understanding your brand's visibility in AI responses becomes crucial. Whether you're planning a rebrand or simply maintaining your market position, tracking AI mentions provides vital intelligence about how your brand is perceived and presented to potential customers.
Ready to track your brand's AI visibility? Start your free 7-day trial at Trackerly.ai and discover how AI platforms represent your brand.