Market Research Across 176 Countries (Video Case Study)

Market Research Across 176 Countries (Video Case Study)

January 3, 2025 Hugo Huijer
<p>Market research used to take weeks or months. With AI, you can now analyze brand perception across the entire world in just minutes. I'll show you exactly how I did this using Trackerly.</p> <iframe class="youtube-video" src="https://www.youtube.com/embed/hCKc3aQrBvo?si=admonOeUuP1TEaaK" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> <h2>What I did in this video</h2> <p>I wanted to find out how different car brands are perceived worldwide when it comes to safety. Instead of spending weeks on surveys or focus groups, I used Trackerly to analyze responses from ChatGPT, Google Gemini, Claude, and Perplexity AI across 176 countries.</p> <h2>The results were eye-opening</h2> <p>Out of 704 total responses across all countries and AI models:</p> <ul> <li>Toyota emerged as the global leader in safety perception, significantly ahead of other brands</li> <li>Volvo, despite being traditionally associated with safety, was mentioned 182 times</li> <li>Tesla, which invests heavily in safety marketing, was only mentioned 4 times</li> <li>Regional differences were clear - for example, BYD dominated in China while Volvo led in the United States</li> </ul> <h2>How to do this yourself</h2> <p>The process is straightforward:</p> <ul> <li>Create your research questions (I used Google Sheets to create 176 variations of the same question)</li> <li>Add them to Trackerly using the bulk import feature</li> <li>Wait 2-3 minutes for the tool to collect responses from all major AI models</li> <li>Analyze the results using Trackerly's built-in analytics</li> </ul> <p>This example shows how AI can transform market research. Instead of relying on limited data or expensive surveys, you can now get insights from multiple AI models across the entire world in minutes.</p> <h2>Looking to try this yourself?</h2> <p>Ready to see how your brand shows up across all major AI models? <a href="https://trackerly.ai/pricing">Start your free trial today</a> and run your first worldwide analysis in minutes.</p>

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