New Feature: Position Tracking in LLMs Available Now!

I'm excited to announce that all Trackerly users now have access to a feature that will change how we think about visibility in LLMs. In this video, I'll show you what this looks like:

<iframe class="youtube-video" width="560" height="315" src="https://www.youtube.com/embed/hn5N-7VqTAo?si=dWCnuGxp0aQ0m32W" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> <h2>Position tracking: a game-changer for LLM visibility</h2> <p>Our new position tracking metric gives you deeper insights into not just if your brand appears in AI responses, but <em>where</em> it appears.</p> <p>This distinction matters tremendously. Being mentioned at the top of an AI response can drive significantly more visibility and traffic compared to being buried at the bottom - even if you're technically "included" in both cases.</p> <h2>Introducing RPOFM (Relative Position of First Mention)</h2> <p>Our new metric, Relative Position of First Mention (RPOFM), measures exactly where in an AI response your brand first appears. If you're in the top 10% of the response, your brand is prominently featured near the beginning. If you're closer to 100%, your brand is mentioned at the very end of the response.</p> <p>This provides critical context that simple mention tracking can't offer. Being mentioned in every AI response sounds great - until you discover those mentions consistently appear after users have already scrolled past several competitors.</p> <h2>Real-world examples from the field</h2> <p>In the video, I demonstrate this feature using two examples:</p> <h3>Example 1: Hardcover (GoodReads alternative)</h3> <p>When tracking the prompt "What are the best alternatives to GoodReads?" for a reading app called Hardcover, we can see their position varies widely across responses. Sometimes they're mentioned fourth, sometimes fifth, and occasionally as low as eighth position.</p> <p>The RPOFM trend shows that when tracking began, Hardcover appeared in the top half of responses, but over time their position became more volatile and generally less prominent.</p> <h3>Example 2: Email marketing tools</h3> <p>For a more data-rich example, I've been tracking various email marketing tools since December 2024. The results reveal fascinating patterns:</p> <ul> <li>MailChimp consistently appears at the top of AI responses</li> <li>HubSpot also secures strong top positioning</li> <li>ConvertKit gets mentioned in nearly every response but typically around two-thirds of the way down</li> <li>Smaller players like Drip appear inconsistently and usually near the bottom</li> </ul> <p>This clearly demonstrates the difference between simple presence and prominent positioning. ConvertKit's 100% mention rate looks impressive at first glance, but their consistently lower position tells a different story about their actual visibility.</p> <h2>Why position matters as much as presence</h2> <p>This parallels what we've long known about traditional search: the difference between ranking #1 and #10 on Google's first page is enormous in terms of traffic and conversion. Similarly, brands mentioned at the top of AI responses will likely receive dramatically more attention than those buried lower down.</p> <p>With AI increasingly becoming a primary information source, understanding your brand's exact positioning in these responses is crucial for effective digital marketing strategy.</p> <h2>Try it today</h2> <p>This powerful new position tracking feature is now included in all Trackerly plans at no additional cost. It adds a crucial dimension to understanding your brand's true visibility in the AI landscape.</p> <p>Ready to see where your brand ranks in AI responses? <a href="https://trackerly.ai/pricing">Start your free 7-day trial today</a> and discover insights that will transform your AI visibility strategy.</p>