New feature: Position tracking available to all users!
I'm excited to announce that all Trackerly users now have access to a feature that will change how we think about visibility in LLMs. In this video, I'll show you what this looks like:
Position tracking: a game-changer for LLM visibility
Our new position tracking metric gives you deeper insights into not just if your brand appears in AI responses, but where it appears.
This distinction matters tremendously. Being mentioned at the top of an AI response can drive significantly more visibility and traffic compared to being buried at the bottom - even if you're technically "included" in both cases.
Introducing RPOFM (Relative Position of First Mention)
Our new metric, Relative Position of First Mention (RPOFM), measures exactly where in an AI response your brand first appears. If you're in the top 10% of the response, your brand is prominently featured near the beginning. If you're closer to 100%, your brand is mentioned at the very end of the response.
This provides critical context that simple mention tracking can't offer. Being mentioned in every AI response sounds great - until you discover those mentions consistently appear after users have already scrolled past several competitors.
Real-world examples from the field
In the video, I demonstrate this feature using two examples:
Example 1: Hardcover (GoodReads alternative)
When tracking the prompt "What are the best alternatives to GoodReads?" for a reading app called Hardcover, we can see their position varies widely across responses. Sometimes they're mentioned fourth, sometimes fifth, and occasionally as low as eighth position.
The RPOFM trend shows that when tracking began, Hardcover appeared in the top half of responses, but over time their position became more volatile and generally less prominent.
Example 2: Email marketing tools
For a more data-rich example, I've been tracking various email marketing tools since December 2024. The results reveal fascinating patterns:
- MailChimp consistently appears at the top of AI responses
- HubSpot also secures strong top positioning
- ConvertKit gets mentioned in nearly every response but typically around two-thirds of the way down
- Smaller players like Drip appear inconsistently and usually near the bottom
This clearly demonstrates the difference between simple presence and prominent positioning. ConvertKit's 100% mention rate looks impressive at first glance, but their consistently lower position tells a different story about their actual visibility.
Why position matters as much as presence
This parallels what we've long known about traditional search: the difference between ranking #1 and #10 on Google's first page is enormous in terms of traffic and conversion. Similarly, brands mentioned at the top of AI responses will likely receive dramatically more attention than those buried lower down.
With AI increasingly becoming a primary information source, understanding your brand's exact positioning in these responses is crucial for effective digital marketing strategy.
Try it today
This powerful new position tracking feature is now included in all Trackerly plans at no additional cost. It adds a crucial dimension to understanding your brand's true visibility in the AI landscape.
Ready to see where your brand ranks in AI responses? Start your free 7-day trial today and discover insights that will transform your AI visibility strategy.