
Do Wikipedia Pages Lead To Visibility in LLM's and AI's? (Study Review)
I recently conducted a study that was published in Emerce.nl, one of the Netherlands' leading marketing news platforms. Using Trackerly.ai, I analyzed the AI visibility of the Netherlands' biggest marketing agencies to understand what drives brand visibility in Large Language Models (LLMs).
The power of Wikipedia in AI responses
The study methodology was straightforward but comprehensive: I used Trackerly.ai to ask 58 different questions to four major LLMs (ChatGPT, Google Gemini, Claude, and Perplexity) over four consecutive days. These questions focused on finding the best marketing agencies for specific services.
The results revealed a clear pattern: there's a strong correlation between having a Wikipedia page and being visible in LLMs. Of the top 10 agencies with the most visibility in AI responses, 50% had Wikipedia pages.
This correlation makes perfect sense when we look at the training data of these models. According to Wikipedia's article on GPT-3, Wikipedia content made up 3% of GPT-3's training data - a significant portion considering the vast amount of content these models are trained on.
As marketing professionals, we've traditionally overlooked Wikipedia for two main reasons: Wikipedia links are typically nofollow (offering no direct SEO benefit), and Wikipedia visitors are usually in research mode rather than buying mode. However, this study shows that Wikipedia presence now has a new importance: it significantly impacts how visible your brand is in AI responses.
The implications are clear - as AI continues to shape how people find and evaluate businesses, having a presence on Wikipedia could become as important as traditional SEO strategies. The data suggests that being featured on Wikipedia isn't just about encyclopedic recognition anymore; it's becoming a crucial factor in how AI systems understand and recommend your brand.
Want to understand how your brand performs across different AI models? Start your free trial of Trackerly.ai today and get insights into your brand's AI visibility.